Why Apple Vision Pro Is More About AR Than VR

What I Found

Apple Vision Pro is easy to compare with VR gaming headsets, but I think Apple is aiming at something different.

When Apple introduced Vision Pro, the easy reaction was to put it in the same bucket as every other headset: PlayStation VR, Quest, Oculus, and the rest of the VR gaming world.

The short version: I think Apple Vision Pro is less about replacing your game console and more about changing how people use digital information in the real world.

What this video covers

  • Apple Usually Waits For The Problem
  • This Does Not Feel Like A Small Bet
  • Most People Still Think Of VR As Gaming
  • AR Is The More Interesting Direction
  • Why The Distinction Matters

The short version

The short version: I think Apple Vision Pro is less about replacing your game console and more about changing how people use digital information in the real world.

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