What I Found
Apple’s iPhone 17 event had new hardware, but the bigger story was what Apple did not say: almost nothing about AI.
Apple’s latest event should have been the kind of presentation that makes me want to replace something in my bag or on my wrist. Instead, I came away with the same question I had before it started: where is Apple’s AI story?
The short version is this: the iPhone 17 lineup, AirPods, and Apple Watch updates felt mostly marginal to me, while Apple’s silence around AI felt like the real headline.
What this video covers
- The Hardware Was Fine, But Not Compelling
- iPhone 17 Air And Pro
- What I Am Actually Buying
- The Missing AI Story
- Why Apple’s AI Silence Matters
The short version
The short version is this: the iPhone 17 lineup, AirPods, and Apple Watch updates felt mostly marginal to me, while Apple’s silence around AI felt like the real headline.
Links & Resources
Official
Bee
The official Bee personal AI wearable site.
Official
Apple Vision Pro
Apple's official Vision Pro product page.
Support
Apple Vision Pro Support
Apple support for setup, repair, manuals, and Vision Pro help.
Guide
Apple Vision Pro User Guide
Apple's official Vision Pro and visionOS user guide.
Gear
Apple Vision Pro gear
Related gear and accessories I keep track of for Apple Vision Pro.
Support
iPhone Support
Apple support for iPhone setup, iOS, repair, and troubleshooting.
Support
iPad Support
Apple support for iPad setup, iPadOS, repair, and troubleshooting.
Official
Apple Watch
Apple's official Apple Watch product page.
Support
Apple Watch Support
Apple support for Apple Watch setup, watchOS, repair, and troubleshooting.
Support
Mac Support
Apple support for Mac setup, macOS, repair, and troubleshooting.
