IPhone upgrade Program, another market disrupted.
Apple’s at it again likely to disrupt another market with it’s interest free iPhone Upgrade Program, or at the very least make the market stand up and rethink their business plan.
Upgrade programs are not new, and all go by different names, iPhone for life, Edge, Next and for the most part they have all phased out the traditional $199 upgrade plans and moved towards spreading the cost of the phone monthly. Along with lock you into contract. Apple continues to grab hold it, it’s destiny by offering an exciting alternative to exciting upgrade programs, and it's giving it’s users freedom from carriers.
This new iPhone Upgrade Program is an interest free, two year loan, covering the cost of a new iPhone as well as AppleCare+ extended warranty. The cost of the phone and warranty are spread out over 24 payments, and users have the option to trade in their phone and upgrade to the lastest model after one year.
Price alone makes this becomes the plan to beat, but also offering the freedom from carries with an unlocked phone is sure to shake things up in the coming months.
How do you think carriers will react to this move by Apple. If less and less people are locked into contracts and becoming free to hop between carriers looking for the best price and service, what will the carriers next move be to entice us back into a contract?
Leave us a comment below, or head over to our Forums and let know what effect and or direction you see all this going.
